Pet blogging is a great way to share information about animal companions. If you’re a good writer and knowledgeable about animals and the pet industry, then you may have found a new career, or at the very least a hobby.
Writing about pets can be as diversified as the animals themselves. You can write educational blogs, or amusing stories of animal behaviour. Readers always enjoy reading heart-warming stories about pets, information about dog and cat breeds, or new products on the market. Here are some guidelines to help you get started:
Select topics, seek out experts
The first thing you need to do to get started is decide what you would like to write about, and find out as much information as possible. If you are not an expert on the topic, speak with a veterinarian, animal trainer, or any of the many animal shelters and rescues for further insight.
If you work in the pet industry, listen to the questions you are asked by your potential and existing clients. Write about some of the concerns your clients have and answer them in your blog.
Find your voice
Read other people’s blogs who write about pets. See what they are writing about and put a new slant on it. Do not try to copy other people’s style of writing. You want your blogs to be unique and in your own voice. Many readers keep reading certain blogs because they enjoy the unique way it is presented.
Focus on the headline
Always have a strong title and opening first line. This is what draws in the reader. If you do not hook them in the first few lines, they will never read the rest of your blog, therefore, make it as captivating as possible.
Keep up with the pack with fresh topics
Never stop learning, as that is what will help to make your content appear fresh. Always keep up to date on new information. There is nothing worse than offering outdated advice. You do not want your blog to contain exactly the same information that can be found everywhere else.
Blogs should not be ads
It’s okay to promote products and services with blogs, but try not to overdo it. Blogs are primarily used for a source of information and to build trust with your reader. If people feel like you are always trying to sell them something, they will quickly lose interest.
Trust: if you build it, they will come
Become an authority about pets. Readers want to feel confident that the advice you are sharing is accurate and well researched. By building trust and confidence with your readers, they’re more likely to cite, share, and promote your blogs and help you gain more readers.
Once your blog is written you need to share it on a variety of social media sites. Some of the most obvious ones are Facebook, Twitter, and Instagram (for cute pet photos). Don’t forget to engage with and promote other bloggers and be an active participant in the online pet community.
Always include photos, and whenever possible a video, with your blog. This greatly attracts readership. It has been proven that tweets with photos and videos are 35% more likely to be shared on a platform like Twitter.
Syndicate and participate
Create an RSS feed for your blog that people can add your blog feed to. Additionally, give readers the option of subscribing to your blog by email by including an opt-in at the bottom of every post. Finally, encourage commenting with your readers, responding quickly to any comments or questions. The more interaction, the more people will return to your blogs and help you build your own pet community.